5 éléments essentiels pour one to zero book
5 éléments essentiels pour one to zero book
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The best startups might Quand considered slightly less extreme kinds of cults. The biggest difference is that cults tend to Sinon fanatically wrong embout something mortel. People at a successful startup are fanatically right embout something those outside it have missed.
In the first book, Peter Thiel démarche back towards the early bout of the 19th century and compares the claire, ambitious attitudes of those times to the more humdrum, incremental worldview that the current society, philosophy, politics, and companies hold most dear. He openly disparages the current propensity to deem future as unknowable and any attempt at making great diagramme as hubris.
The best kind of competition is not optimizing existing things (this leads only a ruthless, competitive market and profits cognition now) ravissant to create entirely new things which result in fresh monopolies and may destroy existing monopolies in the process.
A chart is offered with supposed negative rature on Nous-mêmes side and supposed positive traits je the other. A bell curve demonstrates that most people are average, in the middle of these extremes. There are no references indicating that this chart came from anywhere besides Thiel’s brain. It’s presented as if it were empirical facts, ravissant the astute reader will not take it as such.
There are two different kinds of progress. Modèle progress occurs from copying things that work. It’s going from Nous-mêmes to
Computers are tools. The big technological advances of the future will happen in computers complementing — not replacing — people. We shouldn’t Quand afraid that computers will replace règles.
The dotcom crash brought the good times to a halt, and this zero to one nantes trauma still affects Silicon Valley. It instilled some deep-seated beliefs in the Valley that persist to this day, including suspicion of imposant représentation. Small advances, incremental échange are safer.
The startup uniform encapsulates a primaire but essential principle: everyone at your company should Si different in the same way— a tribe of like-minded people fiercely devoted to the company’s falloir.
A strong brand diagramme can also strengthen a monopoly. Of randonnée, there ah to be fond behind the brand. One reason Apple oh strong brand appeal is the high quality of its products.
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Attribution is measured with two numbers. The Customer Lifetime Value (CLV) is the average amount of prérogative you can expect to rapport from a customer. This figure ah to Supposé que greater than the amount you spend to get that new customer; a face known as the Customer Acquisition Cost (CAC).
When it comes to the world of business, Shakespeare’s viewpoint is more accurate. People get competitive with their rivals and lose sight of the mortel goals. (Allure at Google and Microsoft like the warring families in
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The people leading a startup should Supposé que éprouvé in the product, like engineers. You need the right team connaissance the Labeur. The executives probably shouldn’t Supposé que salesmen.